Successful marketers realise that many are the ways that well-designed and produced packaging can serve their needs. The packaging should be sufficiently rigid and adequately protect the product within. The packaging boxes should be easily and efficiently assembled.
At the same time, environmental features are becoming increasingly important. On all of these counts, clear packaging box might represent a better packaging solution over other popular choices such as paper boxes.
Another fact to consider is that, because it is plastic, it is suitable for a wide range of products in options limited only by the imagination. But what might enable marketing success is that clear packaging box can be aesthetically pleasing while clearly conveying product quality.
Clear packaging box creates positive impact on sales. Perhaps the reason for this is that a product's compelling advantages can shine through clear pacakging as consumers can see the product inside the packaging.
- Project: Clear Packaging Idea