According to research, "customers are more willing to buy product inside see-through packaging".  Box your products transparently, it boosts your sales volume!

During the last two decades, marketers in the UK were among the first to realise the advantages of clear plastic box packaging to lucidly display the quality of their products.  The perceived benefits of this packaging in the market, however, have unfortunately not been so clear. The easy accumulation of dust and scratches on plastic box packaging in the past has clouded these clear and compelling advantages. These disparaging perceptions in some cases, have led to a decrease in product sales, leading many marketers to revert to paper box packaging.

 

SEEING IS BELIEVING

A recent survey commissioned reveals that eight in 10 UK marketing personnel believe that the packaging of goods may be excessive. A clear view of the product provided by a well-designed plastic box addresses this concern and inspires confidence in product quality. As the old adage goes, "Seeing is believing."

The flexibility of plastic box packaging is delivered through an ideal marriage of materials, sustainability, modern production, printing techniques and design. The business benefits include a larger market share and increased product sales.

Beyond aesthetics and displaying product quality, the clear plastic box actually plays multiple roles in packaging. The "special creasing" enhances rigidity, providing high impact resistance to adequately protect the product during transit as well as in shelving. "Green" considerations are increasing and plastic boxes using PET and PP are designed to meet recycling concerns. Not only are these materials non-toxic and can save on landfill space, they have the added advantage of being lightweight and can be flat-packed to deliver transport economies.

What specifically makes the ideal plastic box for packaging? Perhaps the most obvious element is a high clarity for displaying the quality. Key here is resistance to scratches which can deface the surface and static resistance to avoid dust buildup as well as a low incidence of water flow marks so-called because they resemble a ripple on the surface of a lake. These flaws can degrade surface clarity and obscure the quality that sells your products.

The appropriate decoration is also important. State-of-the-art eight colour offset presses dedicated to clear plastic packaging from Roland and Heidelberg in Europe enable high-definition photographic images and illustrations to be printed directly on the plastic surface. A customised UV dryer should be used to control temperature while avoiding both deforming the plastic and facilitating ink drying.

There is also another market for new packaging shapes, designs and constructions such as tubes, drums, cylinders and lids and bases. In addition, an easy-to-fold box design saves costs through "one-touch" assembly; they can be even further automated by running efficiently through a customer's packing equipment.

 

ASIAN COST EFFECTIVE OPTION

Clear plastic box manufacturers in Asia are creating these and other new concepts through the increasingly effective and efficient management of materials, applications and processes with consistent monitoring and auditing.

Key here is top quality material as well as utilising multimillion dollar automated European equipment to produce easily creased folding boxes matching the most exacting western standards.

The deployment of customised offset and silk screen printing machinery dedicated for plastic sheet printing assures quality high resolution printing that can create a distinct visual identity for a product and brand.

A modern production floor and layout can help minimise dust and humidity thereby reducing static. It goes without saying that any clear plastic box manufacturer selected should be able to demonstrate technical expertise and skills as well as experience in producing international standard packaging. Ideally the vendor should also be certified according to a recognised standard, such as ISO9001.

An encouraging trend is that Asian producers, like their counterparts in other industries, are emerging at the forefront of innovation and can cost-effectively address the concerns mentioned above.

Sizeable Asian producers are emerging, some of which can offer companies decades of experience in "clear plastic box" packaging that can present their products persuasively in packaging that meets both consumer and life-cycle acceptance. Among these Asian vendors, unfortunately, only one or two sizable producers have offices conveniently located in major European markets.

With inflation running rampant on many supply materials, Asian packaging vendors represent a cost effective way for companies in the UK and EU to realise the advantages of plastic box packaging without compromise on quality and performance.

 

 

<< Previous Article